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Alberta Farmers Market App!

There is An App For Everything 

Albertans find markets and fresh produce

"Agriculture and Forestry Minister Oneil Carlier unveiled a new smartphone app Saturday at the Edmonton City Market Downtown to help Albertans find out about the farmers markets and fresh produce in their area." -Topher Seguin

The free downloadable Alberta Farmers Market app provides information about products, hours and locations of 120 "approved" markets across the province, including 25 that are open year-round. Approved markets are non-profit entities that are managed at a local level. A minimum of 80 per cent of vendors' produce must be made in and come from Alberta. 

 

"It's become a really important part of our agriculture economy ... a multimillion-dollar industry in Alberta. It's important for our producers and important for Albertans," said Agriculture Minister Oneil Carlier at the year-round Edmonton City Market Downtown.

 

A 2012 agriculture and forestry study found that the value of farmers markets has tripled since 2004, reaching $724 million in 2012. The average amount spent per visit at a farmers market is about $55, the government said.

"I think there's a bit of a shift in society where everybody is a foodie ... They want to know where their food is from and the freshest they can get it and grown in Alberta," Carlier said.

 

Eileen Kotowich, a farmers market specialist for the province, said it took four months to test and build the app. It takes the online interactive farmers market map that was on the government website for about 10 years and transforms it into a user-friendly tool, she said. It also helps solve the problem of out-dated market brochures, 25,000 of which used to be distributed around the province.

 

The downtown market manager and vendors embraced the app enthusiastically.

Roger Wiebe of Sinfully Addictive Snacks, a flavoured nut stall, was surprised by the cost of developing the app, but said he's behind anything that improves the market and helps it grow.

"You've got to spend money to make money," he said. "If it cost $40,000 but brings in $200,000 in revenue, it's more than worthwhile."

 

Wiebe estimates that his and his wife's market revenue accounts for 10 to 15 per cent of their annual income. (His wife also runs a dog treat booth at the Callingwood Farmers Market in the summers.)

This is not the first app the government has developed. There are also apps about bees, rivers, air quality, baby names and an agriculture news program.

By the numbers:

-120 approved farmers' markets in Alberta

-About 9,000 farmers' market vendors

-Nineteen per cent of approved markets have over 100 vendors

-There are farmers' markets across the province, including one as far north as High Level and another as far south as Magrath.

The free downloadable Alberta Farmers Market app provides information about products, hours and locations of 120 "approved" markets across the province, including 25 that are open year-round. Approved markets are non-profit entities that are managed at a local level. A minimum of 80 per cent of vendors' produce must be made in and come from Alberta. 

"It's become a really important part of our agriculture economy ... a multimillion-dollar industry in Alberta. It's important for our producers and important for Albertans," said Agriculture Minister Oneil Carlier at the year-round Edmonton City Market Downtown.

A 2012 agriculture and forestry study found that the value of farmers markets has tripled since 2004, reaching $724 million in 2012. The average amount spent per visit at a farmers market is about $55, the government said.

"I think there's a bit of a shift in society where everybody is a foodie ... They want to know where their food is from and the freshest they can get it and grown in Alberta," Carlier said.

Eileen Kotowich, a farmers market specialist for the province, said it took four months to test and build the app. It takes the online interactive farmers market map that was on the government website for about 10 years and transforms it into a user-friendly tool, she said. It also helps solve the problem of out-dated market brochures, 25,000 of which used to be distributed around the province.

The downtown market manager and vendors embraced the app enthusiastically.

Roger Wiebe of Sinfully Addictive Snacks, a flavoured nut stall, was surprised by the cost of developing the app, but said he's behind anything that improves the market and helps it grow.

"You've got to spend money to make money," he said. "If it cost $40,000 but brings in $200,000 in revenue, it's more than worthwhile."

Wiebe estimates that his and his wife's market revenue accounts for 10 to 15 per cent of their annual income. (His wife also runs a dog treat booth at the Callingwood Farmers Market in the summers.)

This is not the first app the government has developed. There are also apps about bees, rivers, air quality, baby names and an agriculture news program.

By the numbers:

-120 approved farmers' markets in Alberta

-About 9,000 farmers' market vendors

-Nineteen per cent of approved markets have over 100 vendors

-There are farmers' markets across the province, including one as far north as High Level and another as far south as Magrath.

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